Research-driven portfolios. No products to sell you.
Equity portfolio advisory across Indian and US markets for founders, promoters and CXOs.
Most advice in India is distribution dressed up as advice. Someone recommends a product, and someone pays them to recommend it. We do not sell products. We are paid by you, we advise you, and that is the whole arrangement.
Portfolios built on evidence.
Indian equities
Direct equity portfolios built from a systematic process: quality of the business, quality of the numbers, and the price you pay for both.
US equities
Access to the world’s deepest market, with the same research discipline applied. Many Indian portfolios are more concentrated at home than their owners realise.
Asset allocation
How much should sit in equities at all, across geographies and currencies, given your business, your income and your timeline.
Concentrated holdings
Founders and promoters often hold most of their wealth in one company. Diversifying that, sensibly and over time, is its own discipline.
Four principles we do not bend.
Systematic, not intuitive
Every holding comes out of a defined process. If a decision cannot be explained by the rules, it does not get made.
Quality before cleverness
Durable businesses with real returns on capital, rather than stories about what might happen next.
Price matters
A good business bought carelessly is still a bad investment. Valuation discipline is part of the process, not an afterthought.
Patience as a strategy
Long holding periods, low turnover, fewer decisions. Most portfolio damage is self-inflicted and avoidable.
Factor investing, done properly.
Rules-based portfolios built on decades of market research, not tips or hunches. Available separately from the advisory practice.
XC Value
Quality businesses bought at sensible prices.
XC Momentum
Stocks the market is already rewarding.
XC Profitability
Companies that consistently turn capital into profit.
From first call to ongoing review.
Understand
Your business, your existing holdings, your income and what the money is actually for.
Plan
A written allocation and portfolio proposal, with the reasoning set out in plain language.
Implement
Executed in your own accounts, in your name. We never hold your money.
Review
Regular reviews, rebalancing when the process calls for it, and no activity for its own sake.
One fee, paid by you.
2.5% per annum of assets under advice
Billed annually, in advance. That is the entire cost of working with us.
We receive no commissions, no trail fees and no payments of any kind from any product manufacturer, distributor or platform. Nothing we recommend earns us anything beyond the fee you pay. This is the single most important thing to understand about how we work, and the easiest thing to verify: ask any advisor the same question and see how long the answer takes.
Your assets stay in your own accounts, in your own name, under your own control. We advise; we do not take custody.
This is probably for you if…
- You have built something, and the proceeds now need managing as seriously as the business did.
- Most of your wealth sits in one company, one asset class, or one country.
- You are tired of being sold products and want advice you pay for directly.
- You want to understand why you own what you own, not just what the returns were.
- You would rather have a clear process than a confident opinion.
Let’s look at your portfolio.
Thirty minutes, no cost, no obligation. You will get an honest view either way.
Book a consultation